What Should Recruiters Be Doing On Social Media?
- by Claire Morton
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- 29 Oct, 2017
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Social media plays an interesting multi-tiered role for recruitment agents
Social media plays an interesting multi-tiered role for recruitment consultants.On the one hand, they’re keen to attract new clients, promote their business services, and find businesses that need new staff. On the other hand, however, they’re also looking for the next prospective candidates they can put forward for interview. Not forgetting the different types of recruitment, ranging from permanent placements, to temporary placements, to sometimes something in-between.
When one realises how broad the reach of recruitment can be, it soon becomes apparent how useful social media might be. The key, though, is to get the messaging consistent, despite the diverse nature of the intended audience.
How can a recruitment consultant stay consistent?
It’s a good question. The answer is to understand the values and ethos your consultancy represents and then hold true to those things and your brand in every interaction. This will ensure that whichever audience you’re attempting to reach with a particular post, the underlying message will remain on brand, on message, and authentic.
Which platforms suit recruitment?
As you would expect, different platforms suit different needs. With regard to attracting new clients, one has to think about where those potential clients will ‘hang out’. LinkedIn is the best starting place, with Twitter sitting behind it in support. LinkedIn is very much the B2B of social media. And if you’re looking for companies who need to recruit, that’s a good place to start.
On the other hand, the answer to this question with respect to finding potential applicants is a bit more diverse, and really depends on the type of recruitment you are doing. E.g. is it temporary or permanent? And what type of positions you’re recruiting for? E.g. bar staff or senior management?
It’s worth exploring this a little further…
Liking LinkedIn
LinkedIn is business focused… big time. It’s about online schmoozing, networking, connecting, and engaging. As a platform it actually works for both potential clients and candidates. When people are on LinkedIn they are in business mode. They are often looking for job opportunities, or people to fill job opportunities. And the demographic information available is incredibly useful, in comparison to other platforms.
Having a twitter strategy
Business and personal opinion mix and hold hands on Twitter. It is a good platform to reach out to candidates, as well as build a brand for potential clients. A key way to maximise this is via hashtags. Always think to link your posts to relevant hashtags, be they be about recruitment, a geographical location…or both. It’s very possible someone searching will see your post at a time when they’re actively open to receiving that information.
Facing off on Facebook
Interestingly, Facebook is not nearly as easy a nut to crack as people think. You need to have a business page, and people need to have ‘liked’ it to be presented with your posts in their news stream. It does have its place for attracting candidates, possibly more so than new clients, but it has to be done carefully. Facebook is about personality and engagement. It’s not about transmitting. Facebook users are presented with so many adverts, one more in their stream is likely to be dismissed by their eye before their brain even registers it. Far more effective, therefore, is to build your name via the personality of your brand. That’s done through posting interesting, relevant information about how to get a job, about your location, and about the individuals who work for you.
Summary thoughts
The key with social media for recruitment is to follow some strict rules:
· Understand your audience – Research the demographics; use what the platforms offer to do this.
· Research key terms – Understand what your audience – either clients or candidates – are searching for and use those key terms in your posts.
· Engage your audience, don’t transmit – Provide genuinely useful information and encourage people to interact.
· Be helpful and share content – Do as you would be done by, as they say.
· Always respond – Positive comments, neutral comments, negative comments, you’ll get them all. But whatever comes along each day, always respond constructively. It’s amazing how quickly a negative can be turned into a positive when handled well. But it’s equally scary how it can work the other way.
· Whichever platforms you choose, use them – Out of sight is out of mind; consistency and regular appearances make a difference.
Once upon a time… there was a brand struggling to get noticed on social media.Despite posting regularly, their content wasn’t gaining traction. That was until they discovered the magic of storytelling. By sharing mini-stories, their engagement skyrocketed, and their posts were shared far and wide. And so, they learned that stories aren’t just for fairy tales – they’re the secret sauce of social media success.
People are wired for stories. From childhood, we crave narratives that evoke emotion, create connections, and inspire action. Studies show that our brains process stories differently than facts. When we hear a compelling story, multiple areas of our brain light up, making the content more memorable and shareable.
Think about your own social media habits. What makes you stop scrolling? It’s often a post that pulls you in with a relatable story, an intriguing hook, or an emotional moment. When content feels personal, it feels important – and people love to share what moves them.
How to Craft Engaging Mini-Stories
You don’t need a novel-length post to captivate your audience. A well-crafted mini-story can be just a few sentences long but still powerful enough to make an impact. Here’s how:
- Start with a Hook – Your opening line should grab attention. Try “Once upon a time…” or “You won’t believe what happened to me today…” to create curiosity.
- Set the Scene Quickly – Introduce a relatable character (it could be you, a customer, or a fictional person) and a challenge they face.
- Create an Emotional Connection – People connect with vulnerability, humour, and inspiration. Share struggles and triumphs.
- End with a Takeaway – Every good story has a lesson. Tie your mini-story to a message, a call to action, or a brand value.
- Keep It Short and Sweet – Attention spans are short, so make every word count.
Examples of Shareable Storytelling Posts
● Personal Triumph:
“Once upon a time, I was terrified of
public speaking. My hands would shake, my voice would crack, and I’d avoid it
at all costs. But last night, I spoke in front of 500 people—and loved it!
Here’s what changed…
”
● Customer Success Story:
“Jane started her small business with
just £100 and a dream. Today, she’s running a six-figure company. Here’s how
she made it happen…”
● Relatable Everyday Moments:
“I spilled coffee on my laptop this
morning, missed my train, and showed up to work late. But then, something
amazing happened…”
When your audience connects with your story, they’ll want to share it. A compelling post can spark conversations, inspire others, and even lead to virality. Brands that master storytelling don’t just gain followers – they build loyal communities.
So, the next time you post on social media, don’t just share information. Tell a story. Because every great connection begins with, “Once upon a time…”
As we step into March, it's the perfect time to conduct a social media audit.Are your posts hitting the mark? Is engagement up or down? A social media audit helps you analyse what’s working, what’s not, and where you need to make adjustments to keep your audience engaged. Let’s see how you can audit your social media effectively and improve your strategy for the months ahead.
1. Review Your Goals
Your social media strategy should always align with your business objectives. Are you trying to increase brand awareness, drive website traffic, generate leads, or boost sales? If your engagement is dropping, it might be time to reassess your goals and ensure your content supports them.
Action Tip: Make a list of your current social media goals and see if they align with your overall business plan. Adjust as necessary based on your findings.
2. Analyse Engagement Metrics
Are your followers engaging with your content? Take a deep dive into your analytics and look at likes, comments, shares, and saves. If engagement is decreasing, it could be a sign that your content isn’t resonating with your audience.
Key Metrics to Review:
● Likes, comments, shares, and saves
● Reach and impressions
● Click-through rates (CTR)
● Follower growth
Action Tip: Identify your top-performing posts and analyse what made them successful. Replicate these strategies in future posts.
3. Assess Content Performance
Look at the type of content that gets the most engagement. Are your videos performing better than static images? Are carousels driving more interactions than single posts?
Action Tip: Experiment with different content formats and track performance over time. Adjust your content mix based on what your audience engages with the most.
4. Evaluate Posting Frequency and Timing
Posting too often or too little can impact engagement. Analyse when your audience is most active and adjust your posting schedule accordingly.
Action Tip: Use insights from platforms like Instagram, Facebook, and LinkedIn to determine peak engagement times and schedule posts strategically.
5. Audit Your Hashtags & Keywords
Hashtags and keywords play a crucial role in expanding your reach. Are you using the right ones? Check if your hashtags are still relevant and helping you reach your target audience.
Action Tip: Use tools like Hashtagify or Instagram Insights to find trending and high-performing hashtags in your niche.
6. Check Your Competitor’s Strategy
A competitor analysis can give you insights into what’s working in your industry. Look at their engagement, content themes, and posting frequency.
Action Tip: Identify trends from competitors that you can implement in your own strategy while maintaining originality.
7. Update Your Branding and Bio
Ensure your profile picture, cover photo, and bio accurately represent your brand. A fresh update can enhance credibility and engagement.
Action Tip: Review your bios across all platforms, update links, and ensure brand consistency.
8. Adjust and Optimise
Once you’ve gathered all your insights, it’s time to implement changes. Testing and optimising is key to long-term success.
Action Tip: Create an action plan with specific adjustments and monitor progress over the next few months.
By conducting a thorough social media audit this March, you can refine your strategy, boost engagement, and ensure your posts are hitting the mark. Still not sure?
Why not get us to take a look for you: https://www.fatcrocsocialmedia.co.uk/social-media-health-check
